We turned Proxima Solutions into a market leader. Through documentary-style content and a strategic overhaul, we helped them achieve Odoo Silver status. Now Gold is in sight. Here is how we built a brand that scales.
When Proxima Solutions approached EXALT, they just wanted content management. But after a full marketing audit, we found a disconnect.
Here was a company with over a decade of experience. They were integrating ERP systems for giants like GWP, IDS Borjomi, and Galt & Taggart. They had onboarded 1,500 users and empowered over 1 billion GEL in total turnover with a 100% success rate. Yet outside of word-of-mouth circles, almost no one knew who they were. Their branding was fractured. They used multiple logos and lacked a defined voice.
We started by rebuilding their identity. We stripped away the inconsistency and positioned Proxima as the “Star.” We gave them a fresh visual identity to act as a symbolic compass in a complex market.
Then we turned to the sales cycle. Selling B2B ERP solutions takes time because it relies entirely on trust. To speed this up, we skipped generic advertising. Instead, we implemented a documentary-style video strategy. We filmed case studies and educational shorts that highlighted their massive portfolio.
The impact was immediate. The videos became an industry standard. Virtually every new lead that entered negotiations mentioned watching them. The content didn’t just market Proxima. It broke the ice before the first meeting even started. Simultaneously, we drove organic traffic through technical SEO blogs to capture clients actively searching for digital transformation.
Finally, we looked beyond Georgia. We facilitated a business development breakthrough that secured an exclusive interview with Odoo CEO Fabien Pinckaers at their Brussels HQ. This direct line to leadership helped rocket Proxima from a “Ready” partner to Odoo Silver status in record time.
Today, Proxima is not just a service provider. They are the authority. And they have their sights set on Gold.
